It varies by country/region: Developed countries/regions with mature examination systems and high digitalization have shorter cycles - EU and US typically complete in 8-10 months, UK in 3-5 months; some developing countries (like India, Brazil) have longer cycles of 16-18 months due to staff shortages and complex procedures.

Trademarks are strictly territorial: each country/region has independent trademark rights, and there is no "universal trademark" that is globally effective. The "Madrid System" that many people confuse is not a universal trademark but a convenient application tool - although it's one application, you need to designate specific member countries, and each member country examines and grants rights separately, not "one application for global use".

No one-size-fits-all solution, choose path based on target market numbers: For 1-2 key countries, choose single country applications for fast examination and low cost. For 10+ countries or global protection framework, prioritize Madrid System - using domestic trademark as basis, one application can designate 130+ member countries, or choose regional registration like EU trademark covering 27 countries.

Xike IP provides detailed search services, searching trademark text and graphics through target country trademark office websites (like USPTO) and WIPO Global Brand Database, analyzing similarity levels, making appropriate adjustments to eliminate similarity risks. If used prior to similar trademarks, opposition can be filed during the opposition period to prevent registration.

First, to protect rights: patents lock down core technologies from copying, trademarks prevent brand identity counterfeiting, safeguarding innovation and uniqueness. Second, to avoid risks: prevent overseas preemptive registration of trademarks and technologies, avoiding infringement disputes. Third, to promote development: with legal overseas intellectual property rights, companies can confidently promote brands, export technology, legally combat counterfeiting, and establish a firm foothold in the global market.

Based on domestic applications, utilize international treaties for efficient layout: invention patents through PCT route, design patents through Hague System. Within priority periods of 12 months (invention) or 6 months (design) after domestic filing, submit one application designating multiple contracting parties to achieve simultaneous multi-country layout.

Because most countries globally adopt the absolute novelty principle, applications should be filed before any form of public disclosure (including papers, exhibitions, sales, etc.) or within the critical "priority" period. Missing these deadlines will result in losing the right to obtain patents in those overseas markets.